In the UK in 1947, the Aylott brothers created artificial eyelashes, becoming the founders of the Eylure brand. Since then, the brand has continuously innovated, leading the way with launches such as double lashes and magnetic lashes.

Many celebrities and influencers have trusted Eylure products, from Sophia Loren to Taryn González, and including Cindy Crawford, Audrey Hepburn, and Naomi Campbell. 

Eylure focuses on mass distribution channels to reach the maximum number of customers, which is why it can be found both offline and online in perfumeries and select perfumeries, department stores, beauty salons, and professional hairdressers, as well as on e-commerce platforms. It has been distributed in Spain since 2013.